ATTENTION is a social media marketing and communications agency. We help companies communicate authentically and measurably through user-generated media such as blogs, social networks, forums, and rich media sharing communities.
Attention is differentiated by our data-driven approach; we benchmark and measure a company’s performance [word-of-mouth] online and then structure and optimize online engagement based on incoming data.
There is simply more competition than ever before for consumer attention. As a result, word-of-mouth has become the most important factor in purchasing decisions and brand relationships. This word-of-mouth increasingly starts and spreads through the now mainstream phenomenon of social media—with 82% of consumers participating in social media and half publishing content online.
At the onset of our relationships Attention researches a detailed Social Media Report Card which measures a range of metrics across four buckets – volume, sentiment, engagement and action.
We structure our engagement through Social Maps, which align audiences, communities, influencers, and assets to results. In this way we match the most relevant content to the right influencers and provide a feedback loop to optimize our engagement.
Tactically, engagement encompasses sharing, publishing, re-publishing, tagging, producing, linking, organizing, posting and even bartering compelling content and information across ALL media—social networks, blogs, newspaper and magazine, websites, forums, p2p networks and photo/video sharing communities—systematically and authentically.
t: 917 512 2122